Want to Earn Six Figures In Your Pyjamas?

Posted on Posted in Copywriting

I’m going to shock you. If someone is telling you they can help you build your business in X number of days, they’re lying to you. They’re playing you. They’re not interested in helping you establish yourself. They’re interested in your money.

You know the kind of ad I’m talking about. They promise the earth in 3 simple steps. You follow the link, and find yourself on a landing page that yawns on and on and on. And on. One I found ran well into excess of 3000 words. You scroll down as more and more carrots are dangled before your eyes. Free advice, free advice, free advice…now please enter your credit card details for the part of the advice you actually came for.

I sat through one of the webinars I’m about to discuss. I listened, made a few notes along the way. I listened to the sales pitch: at one point, they actually told us to stop listening for a moment and to think about the kind of life we could be leading if we bought into their system. How’s THAT for an aggressive sales pitch?

I asked a question: is this a scam? No reply. I went to their Facebook group and asked the same question. Nothing tricky, nothing offensive. Just a simple question: is this a scam? My question sat pending approval for a few hours, and then vanished. So I asked again: is this a scam? No way of knowing if they approved my question or not: I was banned and blocked from the group. They may not have posted my question – but they sure as hell answered it.

 Learn how to build a profitable freelance business in 90 days!

It sounds amazing. I can see how someone just starting their own business would be very interested in learning some practical, serviceable tips.

But…we’re confused. The ad we saw online suggested this information was only a click away, but no. It’s not as simple as that.

 Come to my free live webinar this Tuesday!

Oh! Okay, so we’ll get that information during the webinar. Awesome.

Only…we won’t. Nobody will.

It says it’s live. But the video in which they’re promoting this live webinar was uploaded to YouTube at the beginning of October (and hidden, so nobody will ever stumble upon it). Just how many times have they run this “live” webinar? Every Tuesday since it was uploaded? Which means the questions they answer at the end couldn’t possibly have been sent during the webinar. Are these even questions people have actually asked? I asked some pretty searching questions during the webinar I listened to. Did they get answered? Lord, no. At their request, I emailed those questions to them. Did I get a reply? Lord, no.

Find your superpower!

That’s not bad advice. A freelancer should find the right service to offer, otherwise what they’re doing becomes diluted and less attractive to clients. Soak that up, everyone, it’s the only thing of any value you’re going to get out of these people unless you’re willing to re-mortgage your house.

Create passive income!

Like this! You mean LIKE THIS. Create an income by automating everything. People see their ad, and they click it. You arrive at a landing page that has a video on it (one recorded months earlier). The video draws you in to a “live” webinar, in which they convey some meaningless impractical platitudes (see superpower). Maybe they give something away for free, as a hook. That’s precisely the system they’re espousing. Why actually connect with a client and work with them when you can just siphon money off aspiring entrepreneurs whose lofty dreams somewhat cloud their better judgement?

And what does it all lead to? More links, more downloadable content, more money straight into their PayPal accounts. What it really all leads to is PDfs being emailed to us in return for money. Content they created perhaps years ago, simply being vomited into our inboxes while they sit on a beach somewhere supping a Pina Colada. A Pina Colada YOU paid for.

Stay away from Upwork and bid sites!

Yes, do. Because what is the alternative? The alternative is trying to go it alone, marketing yourself and trying to build up a client base. That’s hard. And you know it’s hard. And so their proclamation plays to your emotions. Anyone who has used a content mill like Upwork knows the return is pretty low. You can spend hours writing for a pittance, trying to establish yourself, build your reputation on the website. Upwork isn’t the only one. In fact, in truth it’s one of the better ones. But the people selling these 90-day courses know how little content mills pay – and they play on it. They know you’ll bite. Who wouldn’t get just a little excited by the prospect of never having to buy another pair of trousers?

Maybe I’m wrong. Maybe if you sign up and pay them a grand, in 90 days you’ll be sitting in your pants supping cocktails while your phone endlessly vibrates with PayPal notifications.

Yeah, maybe.

Just don’t hold your breath.

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